Second, it helps you to reach your niche and shows your ideal audience exactly who you are and what you can offer them. So, cleaning up your boards helps Pinterest to help you. If, for example, you’re sharing pins from your health food blog but posting them to non-SEO optimized boards with off-brand categories, Pinterest will be confused about who you are and what you offer, and it will have a harder time indexing you as a food blogger.
First of all, it helps the Pinterest algorithm to better understand who you are and what you offer, so it can get your content in front of your ideal audience. Having your Pinterest boards properly set up and organized is important for a couple of reasons. Win, win! Why should you cleanup your Pinterest boards? It’s a quick and simple process that yields a big pay off in your overall Pinterest strategy. I typically recommend going through your boards 1-2 times per year to make sure everything is in order. Since we’re in a new year, new me frame of mind this time of year, I thought it’d be a great time to write a post on how to organize and clean up your Pinterest boards! New year, new boards.
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